Sochi-based cosmetic brand MATSESTA wins «Znay Nashikh» federal contest.
Sochi-based natural cosmetics manufacturer MATSESTA was named a winner in the «Beauty» category during the fourth season of the «Znay Nashikh» («Know Ours») all-Russian contest for growing domestic brands. This significant achievement—not only for the company but also for the Krasnodar Territory—underscores the potential of regional manufacturers on the national stage.
The awards ceremony for the fourth season of the «Znay Nashikh» contest took place in Moscow on October 7. This major federal project is organized by the Agency for Strategic Initiatives (ASI) and the Roscongress Foundation, with the support of VEB.RF, and was launched at the initiative of the President of the Russian Federation.
The contest attracted over 21,000 applications from all 89 regions of Russia. Promising domestic companies—developing their own production facilities, technologies, and competitive brands—competed for recognition and support.
Among the recognized companies is MATSESTA, a cosmetic brand with its own production facilities in Sochi.
For the company, this award serves as recognition of years of work dedicated to developing the domestic cosmetics industry and promoting products created in the Kuban region.
MATSESTA began as a family business. Today, it is a modern, full-cycle cosmetic manufacturing operation with a capacity of 400,000 units per month. The company develops its own formulations, produces cosmetics for both home and professional use, and partners with retail chains, entrepreneurs, hotels, health resorts, and spa complexes.
The brand’s origins play a central role in its philosophy. Its cosmetics are created using natural water from the Matsesta springs, and the company’s name is inextricably linked to the history and natural heritage of Sochi. MATSESTA is a Skolkovo resident and an official manufacturer of BRICS cosmetics; the company is actively developing its R&D capabilities and proprietary technological infrastructure.
Winning the «Znay Nashikh» («Know Our Own») contest brings not only prestigious status but also new opportunities to expand production within the Krasnodar Territory.
This federal program brings together development institutions, major Russian companies, retail chains, marketplaces, and financial organizations. Winners and finalists gain access to promotional tools, educational and accelerator programs, expert support, and assistance with finding partners, expanding sales channels, and entering new markets.
