SALOMEA GAGUA
Vice President for the Development of Creative Industries, Education, Innovation and International Relations
PAULINA MASO
Head of Fashion and Business Etiquette Department.
Development and implementation of a long-term company marketing strategy aimed at brand growth, market share, and revenue.
Strategic Marketing Planning
1
Market and competitive analysis:
Research into industry trends, consumer behavior, the competitive landscape, and new opportunities for brand and product development.
2
Developing marketing goals and KPIs:
Defining measurable objectives (increasing brand awareness, lead generation, CAC, LTV, ROMI, market share, etc.).
3
Defining brand positioning:
Developing and nurturing a unique value proposition (UVP) and brand strategy.
4
Developing go-to-market strategies:
Planning the launch of new products and services, identifying target segments and promotion channels.
Marketing communications and brand
1. Brand Development: Building brand awareness, trust, and loyalty in target markets.
2. Development and implementation of marketing campaigns: Planning and launching integrated advertising campaigns (digital, performance, PR, and offline).
3. Content Strategy Management: Developing a content policy, brand storytelling, and creating effective communications with the audience.
4. PR and External Communications: Engaging with the media, opinion leaders, industry communities, and participating in relevant events.
5. Brand Reputation Management: Creating and maintaining a positive company image.
Digital and performance marketing
1
Digital Presence Management:
Development of the brand's website, social media, content platforms, and digital ecosystem.
2
Performance Marketing:
Managing customer acquisition channels (SEO, PPC, SMM, email marketing, programmatic, and affiliate programs).
3
Marketing Analytics:
Using data to evaluate campaign effectiveness, optimize marketing investments, and increase ROI.
4
Marketing Technology Management (MarTech):
Implementation and development of CRM, analytics systems, marketing automation, and data management tools.
Sales support and revenue growth
1. Marketing Funnel Development: Building a system for attracting, qualifying, and transferring leads to the sales department.
2. Collaborating with the sales department: Developing demand generation programs, ABM approaches, and sales support tools.
3. Customer Journey Analysis: Optimizing all customer touchpoints with the brand.
4. Increasing Conversion Rate and Customer Lifetime Value (LTV): Developing customer retention strategies, loyalty programs, and repeat sales.
Research and product development
1
Consumer Behavior Research:
Analyzing audience needs, segmenting the market, and defining target customer groups.
2
Product Development:
Working with the product and commercial teams to create and position new products.
3
Product Portfolio Management:
Evaluating the effectiveness of product offerings and developing a development strategy.
Finance and Marketing Management
1.Marketing Budget Management: Planning and controlling expenses, optimizing investment allocation across channels.
2. Marketing Activity Performance Evaluation: Analysis of ROI, ROMI, CAC, and other key performance indicators.
3. Customer Journey Analysis: Optimizing all customer touchpoints with the brand.
Marketing Team Management
1
Forming and Developing a Marketing Team:
Recruiting, training, and developing specialists in brand marketing, digital, PR, analytics, and content.
2
Setting Tasks and Monitoring Results:
Project Management, Resource Allocation, and Achieving Strategic Goals.
3
Creating Effective Processes:
Optimizing Internal Marketing Processes and Collaborating with Other Departments.
Partnerships and External Communications
1.Developing Strategic Partnerships: Collaborating with media, advertising agencies, technology partners, and platforms.
2. Brand Representation in the Market: Participation in conferences, industry events, and professional communities.
3. Risk Management and Compliance
Our address
Paramo de Las Moyas / Bogotá, Colombia
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